Category : Marketing

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    June 7, 2021

    Making the Switch From an In-House Marketing Team to a Creative Agency

    Amanda Lubbers It’s been 6 months now since I made the career change from an in-house marketing team to a creative agency. The move, for me, was fairly seamless...

    February 18, 2021

    The Value of Lead Generation and How to Implement a Strategy

    What is Lead Generation? Let’s start by defining what lead generation really is. Simply put, a ‘lead’ is any person or business that shows interest in whatever it is...

    March 12, 2020

    How Do You Handle Your Event Being Canceled Due to Coronavirus (COVID-19)

    What Happens When An Event is Canceled Due To the Coronavirus? It’s inevitable that the Coronavirus is crossing paths with you one way or another. Hopefully it’s not in terms...

    December 26, 2019

    Do You Become an Advertising Agency for Cannabis?

    The moral dilemma of becoming a Marketing Agency for Marijuana. As we enter the advertising world of 2020 we see small to large changes in the way we do business....

    November 30, 2019

    Is Instagram Removing Likes to Kill Off Influencers and Force Brands to Buy Their Adspace?

    There’s a term I slowly began to hate more than the decade old term “YouTube Celebrity”. It was “Instagram Influencer”. A group of Millennials raised off Kardashian gas fumes...

    November 15, 2019

    Senestre Creative Turns 1, Starts Taking Bigger Steps

    Senestre is quickly becoming the agency for the arts.   Senestre Creative Finishes Up First Year with New Office, New Clients, New Direction for Boise Marketing.   Tonya Power...

    October 10, 2019

    Reverse Graffiti in Downtown Boise Idaho

    Watch Your Step In Downtown Boise Downtown Boise is an agglomeration of art and culture in a nice little package. Visitors can easily walk from Freak Alley to the...

    October 2, 2019

    Why Your Brand Shouldn’t Get Political, And What Happens When It Does

    When I was in 7th grade we were given an assignment that would teach us how to write a structured, correctly formatted letter. The idea was to write it...

    September 28, 2019


    This recipe is not for the faint of heart! It requires a steady hand and immense concentration. Just kidding…it’s actually just what was around my parents’ house. I’m visiting...

    September 20, 2019

    BAFter Hours

    Keep your friends close, your competition closer, and your cocktails even closer because this group really likes to drink.   Not a lot of companies would go out for...