Social media marketing


How to describe it to your Grandparents: Social media marketing is internet-based technology that incorporates the sharing of ideas, thoughts, and information through virtual networks and communities. Social media gives users quick electronic communication of content. Content includes photos, videos, and personal information. Users engage with social media through their computer, tablet or smartphone via web-based software or web application, often utilizing it for messaging and sharing life information.

How to describe it to everyone else: Social media is a catch-all term for sites like Instagram, Facebook, Twitter, and Snapchat that provide radically different social engagements. It allows you to message publicly or privately. Share thoughts and photography. Post videos showing specific moments in your day. Share memes that speak for you, but are generally annoying. Each post is designed to induce an emotional response from your followers of either “look, my life is amazing” or “Things are dark as Hell right now”.

No matter what your business is, the answer is YES. I don’t care if you’re a clothing retailer or an accountant, there’s a large place for social media in your business. There are currently 2.47 billion users on Facebook. Nearly half of all users find business information while on it. If you don’t have an optimized listing and new business information they might go right past you. Instagram has over 800 million. Their users look at and stalk companies prior to contact to get great insight on, not only products, but the people behind them. Don’t get me started on YouTube, I just won’t shut up. Social media is the tool that your audience is using to learn about you. If they’re not finding you, they are going to find your competition.

There’s a general marketing rule. Every penny you spend on advertising should produce revenue. That rule applies to social media. A few years back Manta showed their studies related to this. Of all the businesses surveyed, 59% of those business said they had no return on investment. Clearly, 41% of the business did. Better said, 41% of those business are doing something right.

Now you might think that’s a weird number to attribute to the pros of social media. But keep in mind, that ROI (return on investment) is generally smaller with other platforms. Even more so, far more expensive of an investment. Television alone can offer sparse results for even the largest of companies. A lot of this is due to limited availability. Television only has so much space. Newspapers, magazines, radio, billboards… it can sell out. Especially in premium areas or time slots. The internet goes on forever.

Just try to get to the end of it, you just can’t.

As for those 59% who didn’t see an a return on their investment? It’s a lot easier than you think to produce ineffective social media. Just because your niece is a God on Snapchat, it doesn’t mean she should be manning your campaign. You need professionals.

So clearly it’s a financial investment. But overall, it’s not that bad. Often social media pricing is blended into a campaign. It’s easy to absorb some of the costs of content marketing. But sometimes it’s a stand-alone entity, and contrary to beliefs… it’s not that expensive.

Whether it’s daily posts, weekly, or even monthly there are ample solutions to fit into your budget. Let us share some ideas and show you our past work. We feel very confident that we’ll find a solution that will work for you. Reach out to us today and let’s get started.

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