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    December 4, 2019

    Sure That Peloton Bike Commercial is Really, Really Terrible. But Who Is Exactly To Blame?

    If you haven’t seen the 2019 Peloton Bike Christmas Commercial, there’s a good chance you’ve heard about it. There’s no way to sugar coat it, it’s just terrible. A...

    November 30, 2019

    Is Instagram Removing Likes to Kill Off Influencers and Force Brands to Buy Their Adspace?

    There’s a term I slowly began to hate more than the decade old term “YouTube Celebrity”. It was “Instagram Influencer”. A group of Millennials raised off Kardashian gas fumes...

    October 10, 2019

    Reverse Graffiti in Downtown Boise Idaho

    Watch Your Step In Downtown Boise Downtown Boise is an agglomeration of art and culture in a nice little package. Visitors can easily walk from Freak Alley to the...

    October 2, 2019

    Why Your Brand Shouldn’t Get Political, And What Happens When It Does

    When I was in 7th grade we were given an assignment that would teach us how to write a structured, correctly formatted letter. The idea was to write it...

    August 13, 2019

    How to Bring Twitter Back to Life

    Twitter isn’t dead. We aren’t claiming it will die anytime soon. But we are suggesting that its usefulness to a specific group is on life support and many want...