There’s a general marketing rule. Every penny you spend on advertising should produce revenue. That rule applies to social media. A few years back Manta showed their studies related to this. Of all the businesses surveyed, 59% of those business said they had no return on investment. Clearly, 41% of the business did. Better said, 41% of those business are doing something right.
Now you might think that’s a weird number to attribute to the pros of social media. But keep in mind, that ROI (return on investment) is generally smaller with other platforms. Even more so, far more expensive of an investment. Television alone can offer sparse results for even the largest of companies. A lot of this is due to limited availability. Television only has so much space. Newspapers, magazines, radio, billboards… it can sell out. Especially in premium areas or time slots. The internet goes on forever.
Just try to get to the end of it, you just can’t.
As for those 59% who didn’t see an a return on their investment? It’s a lot easier than you think to produce ineffective social media. Just because your niece is a God on Snapchat, it doesn’t mean she should be manning your campaign. You need professionals.
So clearly it’s a financial investment. But overall, it’s not that bad. Often social media pricing is blended into a campaign. It’s easy to absorb some of the costs of content marketing. But sometimes it’s a stand-alone entity, and contrary to beliefs… it’s not that expensive.
Whether it’s daily posts, weekly, or even monthly there are ample solutions to fit into your budget. Let us share some ideas and show you our past work. We feel very confident that we’ll find a solution that will work for you. Reach out to us today and let’s get started.
