community ambassador program

Many people never step foot on a bus due to their lack of knowledge of how to ride one. How much? How do I know which ones? How does it interact with the community? 

Valley Regional Transit in Boise, Idaho developed a program to educate a few to educate the masses. 

They asked us to come along, film, and take pictures, then use it to create a tool they can use to spread the goodness of the program.